Retargeting ads are highly effective for reminding potential Erasmus+ participants to attend upcoming information sessions. SayPro can set up retargeting pixels on its website and event pages to track users who visited but didn’t register. These users can then be served tailored ads on Facebook, Instagram, Google, or YouTube encouraging them to revisit and complete their registration.
To boost conversions, ads should highlight urgency—such as limited seats or approaching deadlines—and offer quick links to registration forms. Visual consistency with the original landing page helps reinforce brand recognition and trust. Personalized retargeting messages, such as “Still thinking about studying abroad with Erasmus+?” can create a stronger emotional connection.
With careful monitoring of retargeting performance metrics like conversion rate and frequency, SayPro can optimize campaigns and reduce ad fatigue. This approach ensures higher attendance for Erasmus+ information sessions and makes every visitor interaction more meaningful and productive.