Retargeting ads are a powerful tool for boosting event attendance for Erasmus+ programs. SayPro recommends using retargeting strategies to engage individuals who have previously interacted with the Erasmus+ website or social media profiles but have not yet registered for an event. These individuals have already shown interest in the program, so retargeting ads serve as gentle reminders and a nudge to encourage them to take the next step.
SayPro ensures that the retargeting ads are personalized to reflect the specific event or scholarship that the potential applicant interacted with. For example, if someone visited the scholarship page but didn’t sign up, they might see an ad reminding them of the upcoming application deadline. These ads should feature compelling visuals, strong CTAs, and a sense of urgency to motivate users to complete their registration.
Additionally, retargeting ads can be used to highlight new or updated event details, such as guest speakers, topics, or deadlines, ensuring that the audience is kept in the loop. By continually serving ads to users who have shown interest but not yet taken action, SayPro helps increase event attendance and overall engagement with the Erasmus+ program.
By combining retargeting ads with well-timed follow-ups, SayPro ensures that potential applicants are continually reminded of the value the Erasmus+ program provides, making it easier for them to commit to attending and participating in events.