SayPro South Africa implements retargeting strategies to guide students back to incomplete Erasmus+ scholarship applications. Using tools like Meta Pixel and Google Ads, SayPro identifies users who visited the scholarship page but didn’t complete the form. These users are shown personalized ads that reignite interest and remove friction.
The ads highlight benefits like full funding, cultural immersion, and academic partnerships, paired with testimonials from past scholars. SayPro also addresses common concerns in the retargeted ads, such as eligibility or visa support, to build confidence. Retargeting emails serve as a parallel reminder channel with direct application links.
This approach significantly improves application completion rates and reduces drop-offs. By segmenting the audience based on behavior, SayPro ensures each message is timely and relevant. Retargeting helps maximize the effectiveness of every visitor interaction, turning interest into concrete Erasmus+ scholarship applications.