SayPro uses retargeting as a powerful way to reconnect with Erasmus+ alumni and keep them engaged with ongoing opportunities. Whether through display ads, social media, or email, SayPro targets alumni who previously interacted with program content. These campaigns promote Erasmus+ networking events, volunteer roles, and ambassador programs. SayPro ensures the messaging speaks to the alumni experience and encourages them to stay involved.
With dynamic retargeting, SayPro personalizes ads based on users’ past behavior on Erasmus+ platforms. For example, an alumni who attended a recent event might receive ads for similar upcoming gatherings. SayPro uses this data-driven targeting to make alumni feel seen and valued, which in turn builds loyalty and strengthens the Erasmus+ community.
SayPro also integrates alumni retargeting campaigns into email and social media strategies. LinkedIn ads are particularly effective for reaching professionals who’ve benefited from Erasmus+. SayPro highlights success stories and invites alumni to share their own journeys. These efforts not only re-engage alumni but also help promote Erasmus+ to new applicants through word-of-mouth and user-generated content.
Retargeting helps SayPro measure which messages lead to clicks and conversions, allowing for continuous campaign refinement. Alumni who return to the website, register for events, or refer friends demonstrate campaign success. SayPro leverages these metrics to optimize outreach and ensure Erasmus+ alumni remain active participants in the program’s long-term success across South Africa.