SMS marketing offers a direct and high-engagement way for SayPro to promote Erasmus+ events. With open rates exceeding 90%, SMS ensures time-sensitive messages—like event reminders or registration links—are quickly seen. SayPro can use SMS to send short, clear messages that link to detailed Erasmus+ event pages or RSVP forms.
Segmentation is key to making SMS campaigns effective. SayPro should group contacts by location, program interest, or event history. Sending relevant messages—like “Join our Erasmus+ webinar this Thursday in Johannesburg”—increases relevance and reduces opt-outs. Personalized messages that include the recipient’s name further improve engagement rates.
SayPro can schedule SMS campaigns for peak response times, like late afternoons or weekends, to align with typical student availability. Including short links, emojis, or action verbs like “Register Now” enhances click-throughs. SayPro can even use two-way SMS to allow quick responses, such as “Reply YES to confirm your spot.”
Tracking SMS metrics like delivery, open, and response rates helps SayPro refine future campaigns. Integrating SMS with email and social promotions provides a consistent cross-channel experience. With proper timing, segmentation, and clear CTAs, SayPro can make SMS a powerful tool for driving Erasmus+ event attendance and engagement.