Webinars are an excellent way to provide potential applicants with in-depth information about the Erasmus+ program. SayPro helps organizations design targeted paid campaigns across platforms like Facebook, Google Ads, and LinkedIn to promote these webinars to the right audience. By targeting individuals interested in education, travel, and international opportunities, organizations can ensure they are reaching the most relevant people.
SayPro recommends creating compelling ad copy and visuals that highlight the benefits of attending the webinar, such as learning about scholarship opportunities, getting application tips, or hearing from past Erasmus+ participants. A strong CTA that encourages users to sign up for the webinar is crucial.
Paid campaigns should be highly targeted to ensure the ads are reaching the right individuals. SayPro utilizes detailed targeting options on social media platforms, such as job titles, educational backgrounds, and interests, to refine the audience and improve the chances of reaching prospective Erasmus+ applicants.
In addition to paid campaigns, SayPro helps set up email reminder sequences for those who have registered for the webinar. These emails can include additional resources, reminders about the event, and a link to the webinar replay for those who may miss it.