SayPro South Africa uses YouTube Ads to engage prospective Erasmus+ students globally. These ads run as skippable in-stream and bumper ads before relevant educational or travel content. Short video ads highlight Erasmus+ opportunities, life abroad, and application success stories to inspire and inform viewers.
Geotargeting ensures ads appear in countries and regions where recruitment is needed. Custom audiences based on search behavior and YouTube subscriptions improve targeting precision. SayPro also integrates direct links in video descriptions to guide viewers to the application site or a lead capture form.
YouTube Analytics provides insights on watch time, viewer drop-off points, and click-throughs, helping SayPro refine video content and ad placement. This strategy ensures that Erasmus+ opportunities are not only seen but remembered by international students across the globe.